Snakes...and Wikis?

The buzz around this movie over the last few months has been really enjoyable, but there's a lot more to it, as discussed in this Esquire article by Chuck Klosterman: The "Snakes on a Plane" Problem (The tragedy of the best titled movie in the history of film).

Snakes on a Plane is like the Wikipedia version of a movie.
...if Snakes on a Plane is a commercial success (which seems wholly plausible), this brand of participatory, choose-your-own-adventure filmmaking is going to become a model. And that model will be terrible...
...I worked in newspapers for eight years, right when that industry was starting to disintegrate. As such, we spent a lot of time talking with focus groups, forever trying to figure out what readers wanted. And here is what they wanted: everything.
...When it comes to mass media, it's useless to ask people what they want; nobody knows what they want until they have it.