Thursday, August 04, 2005

Great rules for newspaper bloggers:
(Note about a change: I goofed and said Robinson was at the News-Observer, which sounds like the News & Observer in Raleigh. Of course I know the difference. belongs to the Greensboro paper. Thanks to Robinson for pointing out my error.)
This is something I've been looking for, and I know others out there have been wanting it too: The News & Record's John Robinson has published Standards and Practices for bloggers on his paper's website. These are things all of us should be thinking about and worth repeating:
    "9. Make fun of no one except yourself. Be gracious and listen to commenters. You may learn something. If not, say nothing, although saying thanks is OK. (I am occasionally weak on this point.) Serious commenters will also correct stuff you say. That's good. Correct the post. You should get a decent number of comments if you....

    10. Post several times a week. You want to keep the blog fresh so people will come back. If you don't have time or don't think you can keep it up, reconsider. It's not all that hard to find something to write about every day. Your post doesn't have to be long -- in fact, it shouldn't be. You can find lots of material elsewhere on the web so be sure to....

    11. Link out. Link to other web sites. Link to other blogs. Link to your competitors. Link everywhere. It drives traffic. It builds credibility. And it establishes your site as a place to go for good info. We don't have all the info; other papers have some we don't have. With the blog you can "steal" it -- without fear of jail time -- because you can link to it, talk about it and get credit for supplying the info. Everything will help because....

    ...13. Play nice with the local bloggers. They aren't your competitors or enemies, although it will seem that way at times. Engage with them. Show them respect. Write about them on the blog. Participate. The love you take is equal to the love you make."

I love this.
(Via JD Lasica.)

Oh, and looking more at Robinson's blog, I see another posting: 10 Media Blogs Journalists Should Read.


  • Thanks for this. I'm with the News & Record, though, not the News & Observer, which is a newspaper in Raleigh, NC.

    John Robinson

    By Anonymous Anonymous, at 5:47 PM  

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